People often forget about traffic tactics after they stop being
“cool.” Perhaps these tactics went through a bad streak, where they
stopped converting profitably for a time – Perhaps because of
competition that drove up the prices. The bottom line is that all
advertising is profitable at some price. There are plenty of
traffic tactics that have fallen out of favor with the marketing
community that still work.
What are these methods? Here are three.
Remember when the “Pipeline Profits System” (PIPS) came out? This
was a system that taught how to market exclusively with
co-registration leads. Prior to the system coming out, co-reg
worked for a small handful of marketers. After the program came
out, thousands of marketers flooded the co-reg market, quickly
driving up the price. Then it fell out of favor again.
The reality is, co-reg leads are still very much alive today. You
can easily buy leads for your email lists for pennies – People
who’ve already expressed an interest in receiving your emails.
I’m not going to sugar coat it though: Making co-reg work is tough.
You need to have lightning fast email systems, meticulous detail to
split testing and the willingness to burn through a few
unprofitable lists before striking gold. Bottom line is though,
this still works and there’s plenty of traffic in it.
Another underlooked traffic tactic is solo mailings. That’s when
you approach a list owner and simply offer to pay them a certain
fee to mail out an email on behalf of your list or your product.
In the past, there were several directories for solo mailings.
There are few such directories today. Doing solo mailings now
requires a bit of work. You have to research your own lists,
contact them yourself and make them an offer.
That said however, if you’re willing to do the work, you can often
get some prime exposure this way. Keep in mind that most list
owners are protective of their lists and will only do a solo
mailing if you prove that you have genuine value to offer to their
Buying Banner Ads
“Banner ads is dead” is one of the most damaging marketing myths of
If you want to get millions of profitable visitors to your website,
there truly is no better way than banner ads. Yes, PPC can get you
a few thousand visitors a month, but if you really want to scale,
banner ads is where it’s at.
In order for banner ads to work, you need to be able to target a
demographic. That means instead of targeting a keyword like “lose
weight,” you need to be able to make your offer work for a
demographic – Such as “women between 30 and 40 who make $40,000 or
more and have no children.”
Once you have your demographic nailed down, you can literally buy
millions of impressions from sites that have those audience
demographics. Generally you’ll need between $5,000 to $10,000 to
get started with media (banner) ad buys.
These are three traffic tactics that still work wonders for
experienced marketers – But are overlooked by the majority of the