1. Live Events.
This is a great way to interact with your Facebook or Twitter
followers and maybe answer questions that might be brewing. It can
be used to get lots of feedback as well by using live polls or
asking questions. While services like Webex and Gotowebinar are
good, there are services out there now such as http://www.linqto.com/ which can connect straight to your Facebook page and have people sign up right there. Handy!
2. Network Online.
Network with B and C-list names in your industry and help them out
as much as possible. The A-list crowd are very hard to access so
the chances of being rewarded for helping them is a lot lower.
Retweet them, write about them and refer people to them. This might
take a lot of effort in the beginning, but nobody forgets the
people that help them out.
Save your followers the mind-ache and only put out your best stuff.
If you find a cool link your followers would love, before you tweet
it or post it to your wall, ask yourself: “Would I retweet this?”
If the answer is no, keep it to yourself. Go for quality over
quantity every time and you will be rewarded with a reputation for
consistency. This will make it more likely that people read your
stuff, look forward to it and most importantly, share it.
Sometimes we are so busy broadcasting that we forget to listen to
what our users and followers are saying. Use a research tool like
http://rs.peoplebrowsr.com/ to find out exactly what your audience
is talking about. What are their concerns? What are some big trends
happening right now? These are things that would be great to be
aware of so you can meet their needs better.
5. Network Online.
Nothing beats meeting people face-to-face. The best business
relationships are still most-often formed in the real world and
there is good reason for that. It’s exceptionally tough to build
real trust with a person on the internet alone. Sure video helps,
but the quality of in-person, real interaction is just impossible
online. This remains one of the highest-ROI activities in any
business so it makes sense to do it regularly and with purpose.
There’s nothing wrong with starting things off on the internet, but
if possible, try and take the interaction offline as soon as
possible. Sites like www.meetup.com can be a great way to network
around your interests right away.
6. Be Controversial.
If you are questioning the status quo or finding new ways to do
things better then your posts will naturally be more controversial
than someone else who merely parrots back whatever they’ve been
reading. Don’t be controversial just for the sake of it (this seems
like you’re attention-seeking), do it because you’re breaking new
ground and have interesting things to say.