In his brilliant book, Zero to One, Peter Thiel, co-founder of Paypal, asks the following question…
What important truth do very few people agree with you on? It’s very hard to answer. It’s intellectually difficult because the knowledge that everyone is taught in school is by definition agreed upon. And it’s psychologically difficult because anyone trying to answer must say something she knows to be unpopular. Brilliant thinking is rare, but courage is in even shorter supply than genius.
And here’s the reason Thiel brings this up. If you want to change your future, you need to find an UNPOPULAR truth that you believe and live by it.
So, when it comes to your business, your financial future? Are you living by an unpopular belief? Or are you just doing what everyone else is doing?
Are you doing anything that makes those around you at least a little uncomfortable? Or are you taking the safe, no-criticism route?
Starting your own online business can be unpopular. When you decide to leave the 9-5, rat race, trapped-in-the-cubicle existence there will be plenty of people lining up to tell you you’re crazy. They’ll tell you you’re taking too big a risk. They’ll tell you to get back in line and take the road more traveled.
Don’t listen to them.
If you truly want a different future, you must follow a path that most are unwilling to follow.
If you’re ready for this “unpopular” road, MTTB is the best place to start.