We all know that list building is one of the cornerstones of any
internet marketing business. It does not matter how long you have
been in internet marketing. You should be building a list from the
very first day! This business is not about having the latest and
greatest software, and it is certainly not about spamming the
internet with useless content that no one is ever going to read.
It is all about creating a list of buyers and a list of partners.
Here are the six biggest mistakes most marketers make when building
1. They only give away free stuff to build their list.
If you want to have a valuable list, it is much better if you have
a list of buyers. Your list is not going to be nearly as valuable
if your list is all freebie seekers. If you want to give away a
product, you might want to consider selling your product for $1.
Even a product that goes for $1 is going to be much more valuable
than a freebie product. When people pay money for your product,
then you know that the people on your list have a credit card or
PayPal account available to buy other products or services from
2. They don’t stay in contact with their list regularly.
This is one of the biggest issues that many list builders face when
they start building lists. They get so overwhelmed with all of the
tasks of their business that they forget to email their list. As
soon as someone opts in to your list, you should start emailing
them regularly. Even if they simply email information to them,
this is much better than letting your subscribers forget about you.
3. They don’t have a great squeeze page.
The first step in getting someone on your list is getting them to
opt in to your email list. Some people screw up on this step.
Take the time to get a good squeeze page template built, and make
sure the squeeze page is appropriate for your niche. If you are
working with a PPC campaign, you need to make sure your squeeze
page will be approved by Google Adwords.
4. They try to sell something in every email.
Different marketers have different opinions on this subject, but I
feel that the best way to promote to your email list is to give
them superior value. Don’t sell something in every email you send.
You need to demonstrate in your early emails that you really know
what you are talking about. If you can do this, then it will be
easier to sell products in the future.
5. They don’t sell enough in their emails.
This is a huge problem for many internet marketers. Your
subscribers should be worth at least $1, so even a small list can
be extremely valuable for your business.
6. They don’t have a sales funnel for people who keep buying.
Marketers need to have a sales funnel where they can offer more and
more products if they purchase one of your products. Selling
products on the back end has been proven to be an effective
strategy for making a lot more money with your list. There are a
few people on your list who will buy everything you offer, so it is
important to monetize your list to the fullest.
If you can learn from these common mistakes, you will be more
successful than most marketers online!