The ego is a nebulous creature. It can be so destructive, yet, at
the same time it can be a massive power for good as well. It can
chip away at our self-esteem through comparisons to other people,
or it can make us want to improve our lives. It is important to
know the right time to ignore our ego and when to listen intently
to what it’s trying to tell us.
In the life of the average internet marketer there are many
instances when this occurs. Here are just a few:
1. Slow Progress:
No matter where you are on the ladder of success, whether you’re
making $10 a month or $10 000, there will always be that voice that
rears it’s head that says: “This is not enough money, so-and-so
makes X, why can’t I do the same?” This feeling will never go away
so there is little use in trying to fight it. Everyone feels like
they should be progressing faster than they are so you may as well
make it work for you; Every time you have that feeling, try to
remind yourself of the time you made your first $1 and how good
that made you feel. Then think about how far you’ve come since then
and how much you learned. This should help you feel more gratitude
for your current situation.
There is a common belief that in order to make more money or expand
a business, that as much work needs to be delegated or outsourced
as possible. That you as the business owner must focus on the
operations and overall vision for the company, and can’t be
distracted by the little things. The ego tells you that you are
above certain tasks in your business because you are the owner.
Well, the real truth is that until there is significant profits
with which to start outsourcing, there is no point. Also, getting
an efficient outsourcing system takes a long time. People
drastically underestimate how long it takes to find reliable people
and train them. Most importantly however, you cannot outsource a
task until that task has been polished like a fine diamond. It
needs to be really fast, efficient and with multiple contingencies
in place for it to be transferable to an outsourcer in a
profitable way. This way you will end up paying less, they will get
the work done faster and you will make more money.
3. Strategy Worship:
Internet marketers love getting into arguments over which strategy
or system is better/faster/more efficient at making money. Whether
it’s SEO, PPC, CPA, email, texts, postcards, online, offline etc.
The real truth is that good money can be made with all of them and
none are better than the other. Sure, some are more ideal for
certain situations and they have their weaknesses and strengths,
but to put down another person’s strategy simply because you never
made money with it is just plain silly.
So that’s it. Don’t fall into these traps and your bank account
will thank you.