An increasingly important part of Internet Marketing is the ability
to interact with your current and prospective customers. In lieu of
face-to-face communication, this is a challenge many marketers face
every day while trying to grow their online empire.
Four Different Ways to Market Interactively
Many people may overlook a valuable opportunity to get information
directly from customers, and that is the chance to provide
feedback. There are several different ways to offer this to your
customers, including: a follow up email survey, a questionnaire at
the end of the receipt, or leaving the option to review the product
or service on your website. No matter which way you offer or what
the customer chooses to do, you get to hear what they like and what
they don’t like. The customers are interacting with your brand. You
can take the information you learn to adjust your business
practices and improve your customer service.
Even before the economy started spiraling downward, people
appreciated a good deal. Now that money is tight for a great deal
of consumers, people definitely love a good deal. The idea of
saving money is an excellent way to bring new and repeat consumers
into your business. Provide a good deal, and people will either
take you up on it, share it with others, or do both. Make it a
habit to provide good deals on a regular basis, and you’ll get
further consumer interaction and brand hype in the future. If you
want to increase the likelihood that customers will leave feedback
for you, offer them a discount coupon on their next purchase.
You’ll increase the chance they will become repeat customers.
Facebook alone has 800 million users across the globe, and 900
million pages and groups for the users to interact with. This means
users are using the popular social network to interact with friends
and family, as well as brands, products, and services they love.
Reach out to consumers there, and you may get a consumer for life.
Update your social media profiles to keep consumers aware of what
you’ve got going on so they can learn about you, and use it to
learn about your consumers so you can better tailor your marketing
and advertising efforts to suit them.
Some people believe email marketing is dead. While it’s true
certain email providers such as Yahoo and Hotmail are becoming less
popular, it’s important to consider the widespread use of Smart
phones. Whether it’s an iPhone, Android, Windows, or Blackberry,
people can check their email without being tethered to a computer.
A strong email list can still serve as a viable way to spread news
and information to customers.
Marketing with your customers rather than at them has great
benefits. You are not only directly engaging your customers, but
you are also personalizing their experience, which makes them feel:
special, important, wanted, and appreciated. You are also providing
information and offers relevant to them, which makes them that much
more likely to pay attention to you now, and again in the future
when you send out more communication.