When most people think of PPC networks, they think about Google
Adwords and Facebook ads. The most common complaints heard from
most people is that pay per click advertising is too expensive.
If you are not already making money online, then it can be hard to
make any money from pay per click ads. Fortunately, there are many
alternative methods of driving paid traffic to your pages and
offers that are much more affordable and less competitive than
traditional Adwords advertising.
1. Youtube Promoted Videos
Youtube allows you to promote your own videos so that they show at
the top of their search results. Advertisers bid on specific
keywords that are related to their videos to drive a lot of views
to the video. The advertiser is charged every time someone clicks
on their video to watch it. This strategy is great if you are
using videos to drive people to your websites and squeeze pages.
People do not go on Youtube expecting to make a purchase, but you
can use this type of paid advertising to drive people to sign up
for your mailing list. The bids are set by auction format, so the
advertisers that pay the most money will usually have the highest
placements in the search results. Unlike Adwords, there is not a
minimum cost per click amount.
2. Plentyoffish.com PPC
Plentyoffish.com is a dating site that is targeted toward local
users. Users can search for men or women by zip code and by city.
Localized PPC advertising tends to work great, and dating offers at
plentyoffish.com work great too. Since you do not have as much
competition on a site like plentyoffish, you can get more
affordable advertising rates for the clicks you receive.
3. Amazon Product Ads
Amazon product ads convert very well. This advertising program
works great for people who are selling products on their website.
Suppose that you are shopping for tennis shoes on Amazon.com. When
you pull up the product page, you can scroll down the page and see
a section that says “Product Ads From External Websites”. If you
click on one of these ads, the advertiser is charged a cost per
click, and the user is sent to another website. Amazon has seen
tremendous growth in this program, but many people don’t know about
this. If you own any product websites, you definitely need to
check out Amazon Product Ads.
4. Google Display Ads Network
Many people are not familiar with the Google Display Ads Network,
but this is another great way to drive a lot of traffic to your
sites. The way it works is that you design banner ads that will
display on websites all over the world for your targeted keywords.
You only pay a few cents per click for these ads instead of the
high costs you normally pay with Google Adwords. This is a great
way to grow your email list fast!
There are many PPC networks you can join to drive more traffic to
your websites. If you are serious about paid search traffic, but
you can’t spend a lot of money for it, you should check out one of
these other PPC programs.
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