It is hard to believe that we are almost done with 2011. Soon it
will be 2012, and there are always new trends emerging with each
passing month. One of the only facts that remain the same in
digital marketing is that things are always changing. It doesn’t
matter what you knew three years ago. You have to constantly keep
up with the new trends going on in the industry today.
Here are four things we learned about marketing online in 2011:
1. Google can change their algorithm any time they want.
Google made some major changes to their algorithms this year back
in February with the Google Panda update. They claim they make
hundreds of changes a year to their listings, but this was one of
the biggest changes Google has made in years.
For professional digital marketers, it taught us that we can’t
always rely on our current rankings to last forever. Google favors
unique content more than ever before, and that means you need to
have good content on your site. The site needs to be regularly
updated to look legitimate in Google’s eyes. It should have much
more than written content. It need to have other aspects like
photos, videos, and many other things to keep people coming back to
2. You should focus a lot more time on social media.
Social media should be one of the main keys to the growth of your
website. People are not hanging out on Google. They are still
hanging out on Facebook and Twitter. Marketing your own business
on these two sites is one of the fastest ways to drive a lot of
traffic to your websites.
There are a few other huge social media sites that are growing in
traffic. Tumblr has grown to 15 miliion visitors per month this
year, and LinkedIn continues to grow too. If you are not involved
with these sites, you are missing out on many potential
opportunities. In addition, make sure you spend time on YouTube
3. High quality links are more important than ever.
Links coming from high PR websites are more than ever in 2011.
This is because it is not as easy to get spammy links from profile
links and comment spam as it was a year ago. Blackhat SEO is
harder than ever before, and Google has caught up with a lot of the
mess that happens online!
4. Diversifying your traffic strategy is extremely important.
As we have discussed, Google can change their search results
parameters any time they want. Social media is a great way to
drive a lot of traffic to your site quickly. Don’t limit yourself
to social media or Google. Find other ways to get people to visit
your blog. Visit online forums and blogs. Make contact with
people who have large lists, and make deals with them to promote
These are the four things we learned about online marketing in
2011. We need to learn to diversify our efforts more and more with
each passing year, and online traffic and revenue is always