Social search is a relatively new integrated feature of the top
search engines, as news and information from social media networks
such as Facebook and Twitter become increasingly relevant to users.
Having said this, optimizing your brand for social search is an
important tactic in keeping up with and getting ahead of your
competition to bring customers in.
Add Social Media to the Content
Getting your users to share your content through various social
media networks is an important part of getting them indexed in the
search engines. Users are not generally going to take the time to
share the information on their own, because it takes too much of
their time. By adding various social media “share” buttons into the
content, users can effortlessly share your content anywhere on the
Use Social Media Promotional Activities
Even though the social media share buttons are integrated into your
content, you can promotion one step further and share links to your
content on your social media profiles. Comment on blog posts to
help direct readers to your content. Participate in discussions on
forums or message boards to spread your message further and help it
get through the social networks even faster.
Focus on Building Relationships with Social Media Contacts
When you build your social media profiles, do so genuinely. As more
of your customers and fans engage with you through the various
social media platforms you participate in, you can start building
relationships with all of them. The better your relationships are,
the more people you will get access to, and the more likely people
will take time to look at what you share.
Excellent relationships with your customers and other social media
contacts can make your social search optimization easier, as others
will share the information for you. Building relationships with
your customers through social media can help add a sense of
community to a brand, product, or service, and this is why it is an
important job for marketers.
Remember Your Online Reputation
Your online reputation has a great impact on your Internet
Marketing business. If your brand becomes tarnished, with social
search, it will become more glaringly apparent to potential
customers. Everything you say online will be indexed for customers
to find. Keep this in mind with every single status update, comment
and share you post. It’s much easier to stay positive than to
bounce back from one negative comment.
Want to do more to encourage your customers to share and engage in
your content? Offer a reward to them for helping you spread the
word. Consider running a contest or a giveaway of a product or
service your customers are interested in. You can use social
network fans/follows/likes as entries, and watch your social media
influence grow. At the end of the contest, you will likely see a
large difference in the number of people following you, and of
course the contest winner will be a fan who talks about your
business for quite some time!