The key to getting offline marketing clients is to get the clients
to come to you. Here are four simple strategies that will allow you
to create and expand your client network offline.
Getting your name out there is half the battle of attracting
offline clients. Do not estimate the power of ink as there are so
many creative and powerful ways in which you can get your name out
there. Business cards are essential, but it is how you promote and
distribute them that make all the difference. First of all, hand
them out to everyone and anyone who may need to contact you.
Placing a special offer on the back of a business card can also be
effective. Sending out brochures, branded calendars and postcards
to targeted groups is another great and effective method.
Advertising in local newspapers and coupon books will also draw in
Every paying customer likes to feel they are getting a bargain or
something for free. Freebies are relatively low cost and offer
great free advertising. Other promotional marketing ideas include
providing discounted rates to a target group in your local area;
offering free consultations, seminars or product demonstrations;
and handing out flyers in your local town high street.
Additionally, do not underestimate placing simple advertisements in
your local community shops and on advertising boards. You can also
consider adverting swapping with targeted business. This is known
as a strategic partnership, which is vital for any business plan.
As crazy as it may sound, publishing is a great way to build
accreditation in your field of expertise. You could start by
writing articles for a local newspaper or magazine, a local college
newspaper, a local or specialized publication, or a business
journal. As your confidence builds you may also consider writing a
book. People trust and respect those who are accomplished, and you
will, by recognition, be acknowledged as having expertise and
knowledge in your field of business and this in itself is
This is not a new concept, but a large part of getting offline
clients is achieved by building relationships with the purpose of
creating a business referral network. Your local chamber of
commerce is a great place to start; they will have monthly meetings
and functions for local business owners in the area. Conferences,
trade shows, trade association meetings, industry events and clubs
that could potentially attract business owners in your local area
are also hotspots to attract offline clients. You need to be the
face of your company and despite the new digital era; people still
like to do business face to face.
By marketing offline, you have the advantage of being able to get
to know your customers on a personal level, something which is
lacking in today’s digital world. Once you have your foot in the
door, you will easily be able to develop trust and turn your
customers into life-long fans. Don’t be afraid to start off your
clients with small projects. Once they gain your trust and see
results from your work, they will want to hire you for bigger