Many digital marketing professionals are looking for new services
they can promote to offline clients. You might not get a lot of
responses from advertising SEO services to local businesses, but
most businesses are unfamiliar with SMS marketing, which is also
known as text message marketing. Some owners may realize that text
message marketing is the future of digital marketing, but they
don’t have any clue on how to reach out to clients through text
messaging. There are not too many organizations that offer text
message marketing, so this will give you a distinct advantage
against other digital marketers in your area.
There are a couple major companies I recommend when it comes to SMS
marketing. Many internet marketers are familiar with Yep Text.
There are also other large companies like Trumpia and txt180.com
that others are using. Since many digital marketers know about Yep
Text, we will discuss Trumpia.
Like most mobile text messaging companies, Trumpia sells service
plans based on how many texts you send out each month. To send out
1600 text messages a month, Trumpia charges $80 per month. This
means if you have a list of 400 people on your text messaging list,
you can send those 400 people a text message once a week for a
Trumpia’s Multi 1600 plan also allows you to use up to three Max
Mobile Keywords. These three keywords can be set up so that you
could have three separate lists with this plan. You could set up a
list for a pizza restaurant, a doctor’s office, and a sports team
with this one plan. If you plan on managing the client’s list
yourself, then this is how you would setup the plan.
Trumpia has plans that go all the way up to 30,000 texts a month
with a monthly fee of $1200 per month. You can manage up to 28
keywords with this list.
As far as your pricing that you charge clients, there are not any
set rates here. Remember that there are only a few businesses in
any given area that are offering text message marketing today, so
you can set whatever rates you want for the service as long as it
makes financial sense to the business owner.
You can offer to either let them handle their own text message
campaigns, or you can charge the client more to handle everything
for them. If you do it for the business owner, charge them a
monthly management fee and a service fee based on the plan they
have. If they do all the work, charge them the service fee, a
percentage of profits, and a consulting fee on how to use text
The best aspect of the Trumpia plans is that you can setup a free
trial of the text message marketing package to run for 14 days.
This is a huge selling point for local business owners. If you are
trying to convince the business owner to use text message
marketing, you can offer a free text messaging blast to test the
responsiveness of the text messaging campaign!
SMS marketing converts much better than traditional email
marketing. Typical open rates of text messages exceeds 90%!
People don’t ignore text messages, so offering a free text message
blast to small business owners is a winning proposition!
There has never been a better time to get into SMS message
marketing, so add this to your portfolio of services today!