There are a lot of different ways to run a joint venture. You can
use just plain email. You can do video. You can just use an
affiliate link. You can do it as part of a larger multi-list
promotion. You can also use a joint venture teleseminar. When
compared side by side, the joint venture teleseminar is very often
hands down the best choice for many promotions.
Why Use Teleseminar for Joint Ventures?
When you do a JV, you’re essentially leveraging someone else’s list
and someone else’s built in trust to promote your products.
However, the person on the other end has no idea who you are.
Chances are they’ve never heard of you. The fact that you’re being
promoted by someone they trust helps, but doesn’t get the job done
on its own.
Doing a JV teleseminar helps bridge build your credibility. You’re
endorsed live by someone they trust. Furthermore, they get to
actually hear your voice and get a sense for what you stand for.
It’s one thing to read about you through text, a different entirely
to hear you speaking to them.
In short, doing a JV teleseminar helps remove the “who is this
person” question and builds credibility. This in turn results in
much higher conversion rates.
Get an Instant Boost of Sales
Another reason to do JV teleseminars is because of the sales boost.
By giving everyone on your teleseminar call a One Time Offer (OTO)
that’s limited in time or quantity, you’ll be able to get a lot of
people who wouldn’t have otherwise bought to make a purchase. It’s
not unusual to get as many as 10% to 15% of a teleseminar call to
buy something right after they get off the phone.
How to Run a JV Teleseminar
In order to do a JV teleseminar, you need to have the full
cooperation of your JV partner. They need to be willing to invest
time and energy into the project’s success, not just hit the send
button on an email.
First, start by promoting the teleseminar. Make sure people know
that it’s a one time live call and if they’re not on it, they’ll
miss out. Write copy specifically to sell people on being on the
teleseminar, even if the teleseminar is free (which it should be.)
Once you’re on the call, spend the first 45 minute delivering high
value content. Your goal should be to impress people with your
content and actually help them solve a problem in their lives.
Establish yourself as a credible expert on your topic by over
delivering on your promise.
Throughout the call, you should be tag teaming with your JV
partner. The idea is to let their credibility “rub off” on you. You
should appear to your listeners as a team.
In the last 10 minutes of the call, present the OTO. Make it sound
like it’s absolutely amazing. They should be getting a killer
exclusive deal. And make sure it’s time limited or quantity limited
to instill urgency.
If you use this formula, you’ll be able to consistently run high
converting JV teleseminars. Joint ventures done in this manner
consistently outpull text or email only JVs time and time again.