By now everyone knows about Google’s keyword tool,
Wordtracker as well as the basics of long and short tail
keyword phrases. We’re gonna skip over all that here and
move onto the many useful tools to get data about your
niche. Here is a list of each of them and what they are good
This is a truly awesome site that pulls data about
Wikipedia’s page view counts from wikimedia.org. It then
displays that information in a graph representing the views
of pages containing your chosen keyword over time. It’s a
great way to get a quick grasp of just how big a niche is
when compared to others or even the smaller, longer tail
This is a great keyword tool that allows you to find out
what is popular right now. This will usually include new
products being launched or things in the news. It’s a
really great tool to generate ideas and find inspiration.
So many of the search terms people use these days are
questions. If you want to get ideas for questions based on
your niche, do a search for your root keyword here and
you’ll have plenty of ideas.
If you haven’t heard about Market Samurai yet, (where have
you been?) you definitely will. This is a truly excellent
piece of software that has immensely useful keyword research
features. This is completely free with the trial version,
but the other features, like the SEO competition module,
cost money to activate.
Not the most accurate resource available but still really
useful for general information. It’s great for checking
competitors’ websites, seeing what keywords people are
using to find them and their overall ranking in terms of
Very similar to Alexa, it does a decent job of revealing
what a websites’ top search terms are and other tidbits.
You can also easily compare websites with one another but
keep in mind that it’s also not totally accurate.
You can also use Google’s suggest feature to come up with
keyword variations that you would never find any other way.
If you are creating a site on guinea pigs and were
brainstorming for a blog post idea, you can just type
‘guinea pigs’ into the search bar, hit the space bar and
then start punching in random letters and see what Google
generates. You will probably be very surprised to see how
many different things people search for around your topic.
Another great strategy is to have a look in your own
analytics to see what keywords people are typing to find
your site. You might be surprised to find some gems in there
worth writing a whole blog post on, making a page around or
improving your SEO for.
While these tools are all great, the best keywords and
niches are usually found by being creative and using your
imagination. Use these tools to help you learn more about
your niche and what people are looking for to get some