Pinterest seemed to come out of nowhere and are somehow now the
third largest social network in America. Unlike other sites
however, around 60% of the users are female. It’s a
visually-oriented site where users ‘pin’ images they find all over
the web on a virtual pin-board for other to follow and enjoy. It
really doesn’t get much simpler than that. It’s all about the
emotion that someone’s page delivers immediately on face value so
it’s no surprise that the ones that do the best are things like
half-naked girls, fashion, cute animals, home decor and tasty food.
Right off the bat, if you’re in any one of these niches, you’d be a
fool not to have an active Pinterest board simply because of the
traffic potential and it’s current rate of growth.
If you’re not in a niche that has great images associated with it,
for example the DIY niche, then you either need leave Pinterest
alone, or to get a little creative with it if you’re determined to
use it. One good tip is to use really high quality stock photos
that are breathtaking for your blog posts and then pin those same
images. Infographics do well too.
Not only can this be an immense source of traffic but as you know,
Google is relying on social signals a lot more these days and
having thousands of Pinterest links from a single pin that went
viral can only help your rankings.
People on Pinterest buy. It’s been shown that Pinterest user’s
clicks are more valuable than both Facebook and Twitter. Pinterest
now represents a staggering 17.4% of total revenue for ecommerce
sites and the figure is rapidly growing.
Let’s say you’re in the health niche. You could collect as many
striking images of muscles, sweat, skin, gym equipment (a few
hard-bodied babes wouldn’t hurt here) and whatever else you could
think of. Then, once people start re-pinning your images, the
traffic will start pouring in. You could of course also pin
pictures of people doing exercises and create a visual exercise
guide too. Why not make 3 or 4 boards and see which results in the
most traffic? Get creative and you should see great results quite
As a time management strategy, when you need to give your mind a
break from writing or emails, go to your Pinterest board and get
creative for 30 minutes. Not only will you be getting a refreshing
break but you will be promoting your stuff at the same time. The
key here is to mainly pin other people’s stuff, with your own
content making up about 40% of the total, otherwise you might be
penalized as spam.