Many internet marketers freak out about the prospect of talking to
local business owners. The fact is that this business tends to
attract a lot of people who hate sales and don’t want to interact
with anyone face-to-face. As an internet marketer, you have a
decision to make. You can choose to get into this lucrative
market, or you can avoid it all together. Advertising is an
extremely lucrative industry, so it is worthwhile to get into
offline marketing even if you don’t like to sell. Even if you have
to hire a salesman to sell for you, it is worth it to get involved
in this lucrative market.
Here are a few tips to being a successful salesman to offline
1. Don’t be afraid to cold call businesses.
I am not talking about telemarketing. I am talking about going
door to door to try to sell your services. Most internet marketers
try to get in the door of a business by sending a message to their
website trying to setup an appointment. You DON’T want to be like
everyone else. Don’t be afraid to walk into a local business
unannounced and ask them how business is going. You are going to
get a wide variety of answers to your questions, and this will show
you if they could be a good candidate for your services.
2. Ask questions and shut up.
Sales is all about asking questions, identifying the problems or
issues of the prospect, and offering your prospects a solution for
their dilemma. The only way you are going to know how to help a
business is to ask the client probing questions. If a small
business owner has time to talk to you about the issues in their
business, then they are probably interested in ways to attract more
customers. This is where internet marketers can really help small
business owners attract more customers. Do not try to have the
answers for everything. Let your prospects do most of the talking,
and take notes on their responses.
3. Offer the solution to attract more customers.
Small business owners don’t care about getting more hits to the
business website. They care about making more sales. In order to
close the deal, you need to effectively communicate how driving
more traffic to their website will increase their sales. See if
you can manage their site. Identify ways that the customer can
improve their business website to generate more revenue. Don’t be
afraid to give the customer plenty of free information. You want
to appear knowledgeable about advertising even if you can’t close
4. Offer multiple packages to get your foot in the door.
Most business owners want to make more money, but they may not
trust you right away. Offer affordable options for the small
business owner to help them attract more customers. Once they know
you and trust you for their advertising needs, they will be much
more likely to increase their advertising budget with you to
Sales is all about talking to people. Don’t be scared to offer
your services to businesses in your local area. There are many
opportunities available for aspiring entrepreneurs who want to help
local businesses thrive.
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