Most people don’t consider themselves to be “gurus”, but there are
certain aspects of our industry that you should know well if you
want to be successful online. If you have been in internet
marketing for a few years, you probably already know what many of
these skills are, but newer internet marketers are clueless about
topics that they should already know.
These seven topics aren’t ranked in any particular order, but here
are seven things every digital marketer should know.
1. List Building
This is perhaps the most important aspect of your business. I’m
not just talking about your list of buyers. I am talking about
your list of partners and outsourcers. The more people you know in
digital marketing, the more likely you will be successful online.
2. How to Successfully Generate Traffic
This is probably the biggest challenge for most marketers. Driving
traffic to your traffic should come from a variety of sources.
Article marketing is a small piece of the puzzle. Social media can
drive tons of traffic to your site. Yahoo Answers is another
under-utilized source of traffic. Many people are still avoiding
Youtube, but you can get a lot traffic here too.
For people who are not native English writers, this is a huge
challenge! Copywriting is one of the cornerstones of internet
marketing. If English is not your first language, you should
consider outsourcing your services, or you should learn SEO
services so you can barter your services with great writers.
Copywriting is not only important for writing blog posts. Great
copywriters drive revenue to a website by convincing readers to buy
4. WordPress Skills
Some people hate designing websites. I think most digital
marketers hate web design. If you don’t like designing websites,
you need to know how to work with WordPress. You can always
outsource the graphics and templates, but you need to have a good
understanding of plugins and widgets so you don’t have to outsource
this step. It is not that difficult to learn how to add an aweber
form to your WordPress site.
5. Facebook, Twitter, and Social Media Marketing
The most successful marketers are not relying solely on Google for
their traffic. Social media traffic is one of the fastest ways to
drive traffic to your site today. People hang out at Google Plus,
Facebook, Twitter, Linked In, and other sites, and you don’t want
to avoid these valuable sources of traffic. Learn how to drive
traffic through Youtube too!
6. How to socialize
This doesn’t get discussed much, but you need to know how to
network with other marketers. When you become friends with other
marketers, you can begin leveraging your skills and market to each
others’ lists to grow your list and make more money. Think of this
like the popularity contest in high school. Sociable marketers
tend to make a lot more money! Joint ventures should be a major
aspect of your business.
7. How to outsource
Some people just don’t know how to let go! If this is you, it is
time to start outsourcing your business! It could be as simple as
paying people to write content for you, or you could pay people to
do SEO work for you. Start small, and outsource other tasks of
your business as quickly as you can.
These are the seven things every digital marketer needs to know.
If you can learn these skills, you will be successful online!
Another thing you’ll want to consider (since we’ve covered both
WordPress and Traffic) is the “SEO Pressor” WordPress plugin that
helps with Google rankings for your blog to increase your website’s
Check it out now at => SEO Pressor