Outsourcing is one of the most popular buzzwords in internet
marketing today. While it can be a great solution to help grow your
business inexpensively, it also has it’s own challenges which need
to be known before one can use it effectively.
The first and most obvious challenge for a would-be outsourcer is
to find a good person to hire and this is much easier said than
done. Just hiring someone randomly off Elance or Freelancer is
obviously not a great idea. The best way to go about it is to trial
5 people at a time. Find 5 people that show promise in their
ratings and feedback, then make it clear to them that you are
looking for a long-term business relationship if they deliver good
work. Then pay all 5 of them to do the same job and see who
delivers the best quality work the fastest. Chances are, one or two
of them will fail miserably leaving you with 3 or 4 worth keeping
around. Repeat this process of elimination until you’re left with
the one person that seems dependable over the medium to long term.
This will be your go-to guy for now. If they all fail or give you
excuses, find another batch of 5 and do it all over again. This can
take a while but it’s a process everyone has to go through to find
good people. A great outsourcer is going to be a huge asset to you,
getting menial tasks done without any micromanaging or hassle on
your part so it’s totally worth it.
A big rookie mistake that people make when first learning the fine
art of outsourcing is to give their VA’s (or whatever you want to
call them) a task that you personally haven’t done before. This is
madness! You want to make sure that the only tasks you give an
outsourcer are things that you personally have done a hundred times
before and have already refined and polished to a fine diamond.
What’s the point in giving someone a task that will have them
struggling for 3 hours with no results because they’ve never done
it before? A great example of this would be to tell your VA to
contact a list of 5 celebrities and get a soundbite from each of
them. This is a complex task and without very precise written
instructions, they will most likely not getting anything done, even
after a few days of trying. This just wastes your money. However,
if you’ve already done this successfully 10 times, then it’s highly
likely that your VA will be successful after the third or fourth
try by following your detailed, streamlined instructions.
The last challenge you face as an outsourcer is if you do find
someone reliable who does great work, there’s no guarantee that
they will be available to handle your jobs. They will likely have
other clients as well and if they get booked before you, you’re out
of luck. There are two ways around this:
1. Have more than one good VA.
2. Give them incentives to take your jobs instead of others.
Examples include steady work, adding 5 – 10% on top of the quoted
price of each payment or paying them 100% upfront each time. A
combination of all three would definitely make you stand out as a
3. Of course you could just hire the person full-time to work for
you. However, if they’re good, they will most likely want to charge
you more than the normal rate.
Heed these tips and your outsourcing will be smooth as silk.