Many internet marketers have been hit hard by the recent Google
Panda update. There are many marketers that have lost thousands of
dollars per month in income. I have even seen a few cases where
people had Adsense empires that were completed wiped out by the
recent Google changes. Unfortunately, Google felt like they needed
to make a few changes in their search results to keep up with the
changing environment. As a business, they know that they are
facing new challenges from Bing and Facebook, and they want to make
sure they stay ahead of the game!
I’m not saying that I’m in favor of this update! Some of my own
sites were hit by the changes, and I don’t like it! There were
definitely a few winners and losers in the latest changes, and you
should know why these sites are the winners and losers.
I’m sure that you have probably seen the changes in traffic to your
articles in the last couple of months. Ezinearticles.com was one
of the hardest hit sites by the recent changes. Sistrix reports
that they lost 90% of their index score in March. Since that time,
the rankings in the UK have been updated too, and this has resulted
in further lost traffic for Ezinearticles. If you have their $97
per month premium membership that allows you to post articles any
time of the day, it is much harder to get your money’s worth now.
I would only post your articles here if you post the articles at
your site first.
Hubpages was another big loser in the Google Panda Update. They
lost 87% of their index score after the update. This loss was
puzzling to me because Hubpages allows you to post videos and
photos on their site. My best guess for the losses at Hubpages is
that many hubs allowed you to put affiliate links on the site, but
they have been cracking down on this ever since the changes. I
have heard that you cannot backlink your Hubs anymore, and you are
not allowed to post duplicate content on the site. In my opinion,
Hubpages is no longer a great place to post content.
Articlesbase.com index score dropped by a whopping 94% after the
update. They are facing many of the same problems as
Ezinearticles, and I wouldn’t waste a lot of time here now.
One of the most perplexing cases of the update is Ehow. I have yet
to see any great explanations as to why Ehow’s index rating rose by
15% after the update. Maybe Google favors sites that teach people
how to do stuff!
Winner: Sites of major retail stores
There are several retail stores that have seen spikes in traffic
since the Google Panda update. Sears.com index score rose by 20%
after the update, and they are seeing a big spike in sales through
their website. Other sites with big increases include
Bedbathandbeyond.com, Radioshack.com and Ikea.com.
Scribd.com saw a 18 % increase in their index score after the Panda
update. They allow users to upload slides and other information on
the site. This might be a great place to upload your articles from
One thing definitely seems to be clear. Google places more value
on unique content today than they ever have before. Websites that
include photos, videos, diagrams, multiple columns, RSS feeds, and
tons of other useful content have a better chance to rank high in
the Google rankings. Thinly veiled made for Adsense sites with
five pages are a thing of the past. You NEED unique informative
content on your sites to rank high!