Everyone and their neighbor’s grandmother’s cousin are offering SEO
and website services today! The gurus have been telling people for
years to go into the yellow pages, find the small business owner
with the biggest display ad, and call them up to solicit yellow
pages advertising. I have personally spoken with business owners
that get phone calls every week from people saying they can get
them on the first page of Google.
In my opinion, this approach to picking up offline clients is
outdated and broken. You can’t just call up your local small
business owner and tell them you can get them on the first page of
Google. Business owners are tired of hearing this line.
If you are serious about getting in the door with small business
owners, there are several hot button topics that will get owner’s
attention today. You might be familiar with some of these
strategies, but they will help you get in the door with the client.
Once you establish a rapport with the small business owner, you
can then try to sell SEO, website, and other services.
Here are a few hot button services you can provide to the small
business owner today.
Reputation Management Services
This is one of the hottest services you can offer anybody right
now, and almost nobody is offering these services. You don’t hear
about it in the internet forums, but there are a few internet
marketers who are already offering this service.
This service is for small businesses and larger companies that get
a lot of negative reviews on the internet. One of the big problems
with the internet is that anyone can say anything about a business
online, and many people will believe that it is true. Sites like
ripoffreport.com will allow anyone to anonymously post complaints
about any business without any fact checking at all. If a customer
gets upset with their dentist over a billing dispute, the customer
could complain about the dentist on the internet. Doctors can’t
heal every one that comes to visit them, but negative comments can
be visible online for years.
As an internet marketer, you can charge a small business $2500 at
the low end to clean up their reputation. Reputation services work
to clean up a small business’ reputation by doing SEO work to bump
up positive reviews about a business so that positive websites
outrank negative review sites about a business. It takes a fair
amount of SEO work to do this, so this is a high ticket item.
Mobile App Services
Small businesses are still realizing the power of mobile apps.
Restaurants can advertise apps so that customers can easily review
menu items on the phone. Entertainment facilities can advertise
specials and movie times on an app, and there are thousands of
other reasons why someone will pay you big bucks to develop an app
Text Message Services
Text messages have over a 90% open rate! Restaurants love text
messaging services, but you can get creative with this. Churches
could use this to communicate special events or Bible verses.
Sports leagues can use text messaging services to announce
cancellations for bad weather. Local governments use text
messaging to communicate emergency weather conditions. The
possibilities are endless with text message services.
These are just a few examples of services that most people aren’t
offering right now. Email marketing is always huge, and mobile
websites are big right now too. There are many awesome
opportunities available for offline marketers today!