The gold rush is on for working with offline clients. As the
economy continues to sputter along, more and more businesses have
realized that they need to step up their marketing budget if they
want to survive in the current economic climate. Internet
marketers are in a unique position to help businesses generate more
revenue and improve the economic climate of our country and our
world. We have skills to offer to local businesses that cannot be
found anywhere else!
One of the biggest issues that many people have with offline
consulting is that they attract clients that don’t have any money.
It is true that finances are still tough for many businesses, so
many companies don’t have a lot of patience for advertising that
does not work right away. Despite the tough economic environment,
the companies that have transactions of more than $1,000 per
transaction are still spending money on SEO services. Here are
some ways to pick up offline clients.
Traditional Snail Mail Letters
Most people are not going to open a solicitation letter if the
envelope looks like a solicitation. For that reason, you need to
get a little creative when you are sending snail mail letters.
Come up with a list of 15 to 20 customers that are already spending
money in advertising. Send a personal letter to each business.
You can use the same message to each business, but personalize the
letter for the business you are contacting. Place a photograph of
the business in the letter to get their attention. Give the
business general information about advertising and marketing, and
offer to give them a free consultation. If you personalize the
letter, you will get businesses to call you back.
When you are doing high-end consulting work, you should invest in
postcard marketing. When you are charging up to $5000 in start-up
consulting fees, it makes sense to spend money on marketing your
consulting business. You can make a deal with a list broker to
market your business to specific demographics, but make sure you
know what you are doing when you advertise your business this way.
The best way to get high end consultants is through referrals.
Post a Facebook status update stating you are looking to help
businesses drive more revenue to their business. When you close a
deal with a high end client, offer a referral bonus to the person
who referred the client to you. Once you help your first client
make tens of thousands of dollars because of your work, you will be
their friend for life.
When you charge high rates for your work, other business associates
will be talking about you. Doctors, chiropractors, attorneys, and
other professionals often hang out at business meetings and belong
to the same country clubs. If you want to work with professionals
that have money, you should try to stick with higher end clients.
Most marketers don’t charge enough for their services. When you
are delivering thousands upon hundreds of thousands of dollars per
month in revenue to a business, they are willing to pay you high
retainer fees for the money you bring to the business.
For a program showing you how to help offline businesses (for a part
of their profit) check out Easy Offline Riches here