It’s very common for entrepreneurs on a shoestring budget to
produce their own videos and audios. For example, you might simply
record your podcast on your iPhone mic and edit it in Audacity, all
for free. For videos, you might work on a similar setup. Gary
Vaynerchuk famously built a multimillion dollar wine business
through daily videos – All shot on his iPhone, with no retakes.
The reality is however, once you get to a certain level you’ll want
to upgrade your multimedia. You’ll want crisp audio, high quality
video and all the bells and frills. Here’s how to take your
multimedia to the next level, once you have a little bit of extra
money and a customer base who’re ready to buy and expect quality.
These tips apply whether you’re creating products or producing free
podcasts or videos.
Focus on Audio Before Video
Contrary to popular belief, audio is far more important than video.
Far, far more important. If your video isn’t clear, people can get
over it. If your audio isn’t clear, your message simply won’t come
If you’re shooting videos, you’ll want to get a wireless
microphone. Usually that’s a lapel mic. The mic simply clips on to
the front of your shirt and the transmitter goes in your back
pocket. The receiver goes on top of the camera. The mic picks up
your voice, sends the audio to the receiver and it gets recorded
onto the camera’s tapes.
You can easily get a high quality wireless microphone set,
including mic, transmitter and receiver for a couple hundred
dollars. Don’t skimp on your mics – If you’re going to spend money
on anything, spend it on audio equipment.
Creating Crisp, Quality Videos
Creating high quality videos is more about lighting, shots and
angles than expensive cameras. That said, it still makes sense to
invest in a high quality camera. If you’re just shooting web
videos, you can get an HD camera for under $1,000 that’ll more than
do the job.
If you’re shooting for DVD, you could stand to invest in a higher
end camera. If you’re filming a seminar or in person event, it
makes sense to hire a professional crew with film grade cameras to
If you’re just filming yourself talking into the camera or an
interview set with two people sitting, get a professional to do the
lighting for you. Buy your own lighting set. Having someone show
you how to set it up might cost you $50 an hour and cost you under
$300 total. From then on, you can more or less have your own camera
set whenever you want.
Editing and Adding Bells and Whistles
Everything apart from you being recorded should be outsourced to
competent people. If you want a flashy intro with a 3D logo and
electronic music, that should be outsourced to someone on eLance or
a local editor that you have a relationship with.
Be the creative vision behind your videos. Try to do as little work
as you possibly can, especially once you’re at the higher levels of
multimedia production. If money’s an issue, hire a video student
with good taste rather than a seasoned pro.
Taking your video and audio do the next level means not doing
everything yourself. It means investing a little in equipment. Most
of all, it means bringing on a little bit of professional advice.
You don’t need to spend thousands on a camera crew, but you should
be willing to invest a little bit to get yourself setup. It’s time
to stop being a one-man band and be the mastermind of the