The Kindle store sells over $1 million dollars a week in Kindle
books, according to numbers released by Amazon in December 2011.
That’s an enormous amount of books being sold. Amazon has a highly
active, ready to buy community that very few marketers are
exploiting. Most people selling books on Amazon are treating
selling Amazon books as the end goal. But what if you could use
Amazon to drive traffic to your primary marketing funnel?
The Overall Strategy
The overall strategy is to create a book that sells a large number
of copies. Your goal isn’t to make a large profit on the book
itself. Instead, your goal is to get as many people exposed to your
content as possible.
The Kindle offers a 70% royalty for books priced between $2.99 and
$9.99. Most authors choose to price their books around this range,
because they’re trying to make money from their books. However, for
this strategy you want to price your books at $0.99.
This keeps your books cheap enough to be a snap decision purchase.
Your royalties will be cut down to 35%, effectively making the
revenue stream from your books negligible. But that’s not what
counts – You want volume.
Getting People to Buy Your Book
How do you get people to buy your Kindle book?
Begin by submitting it to reading circles, “chapter a day, ” review
clubs and other kinds of Kindle book oriented communities.
Send the book out to your community as well. Try to get everyone to
buy the book at the same time. If you get everyone to buy the book
on one day instead of in a trickle, you can skyrocket your book to
the top charts for the day. Once it’s in the top charts, a lot more
people are going to pay attention to it.
Bringing it Back to You
So how do you get people who’ve purchased your Kindle book to come
back to your website and buy other products? By creating two or
three high quality bonuses and including links to them in your
book. Talk up the bonuses in your book, sell the bonuses and let
people know that they can get them for free by visiting your
Tim Ferris did this brilliantly in his bestselling book “The Four
Hour Workweek. ” He talked about how he managed to learn languages
extremely quickly and broke down his system in a bonus. But instead
of putting it in his book, he uploaded the bonuses to his website
and told people to visit his website to download them. This
resulted in hundreds of thousands of visitors and a successful
launch of a website that’s very popular to this day.
Who Should Use This Tactic?
You should use this tactic primarily if you already have a small to
medium sized audience and want to grow that audience. It’s
generally not great for launching a new business, as it’s quite
difficult to get a Kindle book to take off without an audience
base. If you do have a medium sized audience however, this tactic
can drive a ton of qualified buyers to your site.