Offline marketers are always looking for new services to offer to
their clients. The landscape is always changing, and it seems like
there is a lot of competition for SEO services today. Small
business owners will tell you that there are always people calling
their offices trying to sell them on SEO services for their
business. If you want to make real money in your offline business,
you need to be willing to diversify your services.
Some marketers offer web design services, while other people offer
social media services. Mobile website design is one of the hottest
services you can offer right now because of the explosion of tablet
sales. More and more internet traffic is done on a mobile device,
and that means businesses need to have mobile-friendly websites for
the people who visit their sites.
One of the biggest new services that many offline marketers are
offering today is Reputation Management services. Reputation
Management services are going to be huge moving forward as more and
more businesses pay attention to their online reputation.
Businesses that have a lot of negative reviews online are willing
to pay thousands of dollars to clean up their reputation on the
Reputation Services is basically nothing more than glorified SEO
services. These services will spend time working on your
reputation by gathering positive reviews of your organization.
They will use these reviews to drum up popular reviews of your
service so that your business is reviewed in a positive light in
Google’s search engine results. The idea is to drown out the bad
reviews by adding a lot of great reviews online. This is also done
through bumping up other high listings in the Google search results
by building links to other high ranking domains in the Google
If you have a lot of pages on the first page of Google with
negative reviews, you are going to have to build links to multiple
pages in the search engines. All of the pages with bad reviews
need to be knocked off page one at the bare minimum. You can do
this by building multiple web 2.0 sites with the name of the
business in the subdomain URL. These will be easy to rank for a
business name since most product names don’t have a lot of
It can take weeks or months to get the desired results for a small
business owner, but the work can mean the difference of tens of
thousands of dollars of additional revenue to the business owner.
Pricing for reputation management services is all over the board.
This is because this is a new industry that doesn’t have a lot of
players, so you can basically charge whatever you want to provide
these services. When you are dealing with business owners that
charge $500, $1,000, or more per transaction, paying $3000 to
$10,000 up front for these services does not sound like much money.
In some cases, it can even mean the difference between keeping the
doors open or closing the business.
Finding the businesses that need this service is easy! You can
advertise these services in your local newspaper or yellow pages or
online. You can look up businesses online and find companies that
have a lot of negative reviews. There are many ways to find
businesses that need Reputation Management Services, and you
already know more than 99% of the general public.