It seems like everywhere you turn online these days the subject of
‘content curation’ seems to crop up. First of all, let’s address
what this is and then see if it’s something that can help our
businesses in the future.
Content curation is simply collecting all the best pieces of
content in a specific niche and collecting it in one place for
everyone else to benefit from. This saves the average surfer from
having to find cool things for themselves.
Isn’t this just autoblogging?
No. Content curation is all about crediting the original source of
the content with a link so there is no chance of being considered
duplicate. Plus, it’s also highly recommended that you give the
content some kind of unique spin by repurposing it somehow. You can
do this by making a complex issue simple, creating a timeline for a
subject, creating a collection of the best ideas, cite trends or
mix two disparate concepts together for an interesting read.
This not only allows you to get some great long tail content for
your site, but it also greatly enhances the possibility of the
content creators you have curated, linking back to your site. This
alone can be the majority of your link-building strategy since
these links are from relevant blogs, sites and social accounts in
your niche. Powerful stuff!
Also, when done right, well-crafted content curation garners
massive amounts of social signals for your site too which can bring
in huge amounts of traffic, links and improvements in your search
So when you collect, share and comment on only the best content
from all over the web, you become a force to be reckoned with. More
people will share your site since it has a larger percentage of
great content than others and this means more links and more
traffic. Plus these content creators will actually start sending
you their content as they launch it making the job become easier
and easier over time with less and less research or ‘curating’
necessary. It’s easy to see how this can quickly snowball into
something that sees you become a real authority in Google’s eyes
and more importantly, in the minds of your readers.
Why not try and find a way to add some content curation to your own
site and get a piece of the viral traffic pie?